Who It's For
Four people we built this for.
Not customers — we haven't shipped yet. These are the people the formula was built around, written out so you can see whether one of them is you.
The 5:15
Marcus · 24 · analyst · New York. Lifts at 5:15 in a basement gym on the way to the office, and is expected to be numerate by 7:30. Under-doses a scoop by guessing downward, because everything built for the 5:15 session assumes the rest of his day is a nap.
The Block
Dani · 34 · product manager · Chicago. Sixteen weeks out from a marathon and still lifting twice a week, because she has watched what happens to people who drop it. Trains at 6:40pm, in bed by ten. Reads caffeine content the way other people read calories.
The Swing Shift
Ray · 41 · emergency nurse · Denver. Three twelves a week and never the same twelve. Training gets whatever slot is left. A stimulant dose that leaves him wired at hour nine isn't a preference problem, it's a competence problem.
The Sixty Minutes
Priya · 38 · engineering manager · remote. Two kids, three time zones, sixty minutes between the standup and the review. Six training hours a week exist — not eight, not the twelve every programme assumes. She isn't trying to peak. She's trying to still be doing this at fifty.
These are illustrative composites, not real customers or testimonials. Strata has not shipped a product yet.